You know you’ve ‘made it’ when you hit the headlines of the Herald Sun (or ‘infamous’ in some cases).

But in this case, we were pretty chuffed when the Herald Sun ran the headline_

Click here for the original article, or see below.

Melbourne star Dom Tyson has joined the growing list of footballers with their own fashion label.

Melbourne star Dom Tyson has joined the growing list of footballers with their own fashion label.

Tyson’s clothing, called clutchandco, is a unique golfing and lifestyle brand.

“Everything’s so expensive for guys who play golf once or twice a week,” Tyson said.

“We launched around February and it’s all good fun. It’s a passion.

“If you’re Adam Scott wanting to win the Masters or if you’re Dom Tyson wanting to win a beer with your mates it’s still a clutch shot.

“That’s where the name comes from.”

Tyson is getting help with the brand from his brother Hugh and housemate Dalton Graham.

Many of his Demons teammates, including Jack Trengove and Jack Watts (pictured with Tyson), are backing the label.

The players are often seen at courses around Melbourne sporting clutchandco.